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Showcasing those essential products and ingredients that are no longer just a flash in the pan, but now a solid menu mainstay
With health, wellbeing and specific dietary needs being increasingly important to the modern customer, many alternative products and ingredients are no longer a nice afterthought - they are well and truly a mainstream consideration for food providers across the country.
Alternative to Mainstream magazine launched in 2023, showcasing trends, topics and profiling the key product launches and developments in this fast moving category to continue to satisfy and delight the consumer demand.
Published twice a year in May and November, the title covers these product groups:
Meat-Free / Plant-Based
No Dairy
Vegetarian
Functional Food & Drinks
Free From
Sustainable Packaging
Ethical
Waste Management
Mindful Drinking
Proximity Purchasing
engaging content and design
Circulation
148,182 total
5,182 MAILED
20,997 PASSED ON PRINT COPIES
3,600 Event circulation
118,403 Digital
Passed on copies are an estimate based on reader research conducted